Tweeting a Musical

By Zach Johnk on Tuesday, August 25, 2009.

We know all about Twitter’s usefulness as a promotional tool. It’s boosted audience numbers at events, from concerts to plays. But the online service may have even more uses.

A Broadway musical recently used it for more than just promotion. Over a six-week span, the play, titled "Next to Nothing," tweeted out lines and links to audio for musical numbers.

The ploy was a huge success – the production’s in-person audiences spiked 25 percent, and it now has over half a million followers on Twitter - another indication of social networking’s power.

The New York Times: It's Broadway Gone Viral, With a Musical Meted Out Via Twitter

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